Coffee Industry free essay sample

Joes top three decision faced in this case study is the following:  What coffee do Americans prefer, what type of location is best for a coffee shop, and what markets in the US hold the most promise for a new coffee shop. The key deliverables that an outsider researcher should produce to help Joe with the key decisions are the following: To find is the most preferred coffee type and where is the best place to open a coffee shop?The relevancy of the coffee tastes studies is relevant to some extent. They did a great job showcasing some of the most notable coffee shops, but they lacked in the fact that  there are other locations that wasnt in the studies, particularly the local shops. The taste tests are focused on chain stores, which ultimately doesnt help his studies since Joe is researching on local shops, but using some of the most notable famous coffee franchises as their studies. We will write a custom essay sample on Coffee Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The flaws were only top four coffee shops were presented. Instead of using local coffee shops, they used the brands of Starbucks and Dunkin Donuts. Joes idea of his coffee shop sounds like a local shop rather than a franchise and it would make more sense if he researched more on the smaller shops.The major research process in relations to the case study is the following: 1. Defining the problem, which for the case study was figuring out where Joes new coffee shop should be located at, what preference should Joes coffee shop have, and what makes a shop popular. 2. Developing a research plan, to which Joe decided to do his own research by looking up headlines and other stuff he researched. 3. Collect relevant data, to where Joe should find more relevant data, such as using local coffee shops rather than Starbucks and Dunkin Donuts. 4. Analyzing data, to which this could be used to discover what Joes coffee shop could do and not do to help make it successful when it starts up. Last is to execute, where Joe would implement the information he collected and set goals.6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  After doing a quick Google search, I found Experian showing studies on coffee. The consumer preference is relatively the same. Theres a lot of factors however that needs to be placed, mainly demographic wise (Age, location, income, etc.)7.I think it would be for him if he hired a consultant to other to do the research/study himself/herself or assist Joe with his study. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The three deliverables the consult should do if Joe decides to hire one is; what type of coffee would be in the best interest for Joes clienteles while keeping a reasonable price, a desirable location that will help the new coffee shops success and what is the shops demographic.