Strategic marketing plan Research Paper Example | Topics and Well Written Essays - 4500 words

Strategic foodstuffing final cause - Research Paper ExampleThe National chinaware Craft Research Institute (NTCRI) is a famed establishment in Taiwan and its marketing division has been chosen to handle this project and promote the clean product. This paper presents the detailed marketing plan for the promotion and launch of the new product, the analysis of the target market and the competitors of the NTCRI. It also mentions the indicators by which the organization would be able to measure the performance of the product after it has been marketed. parry of Contents International designers are increasingly showing inclination towards utilising the concepts of traditional arts. Therefore the perspective of the local culture of Taiwan is gradually moving towards oc formying the position of an essential cultural element among the future designs of conf apply modern day applications. This paper presents a plan for the development of a drinking cup ground on the design of the tra ditional Linnak used by the Paiwan tribe. The ideas of the Linnak and the cultural connotations associated with the product evoke innovative sense impression of marketing among the modern marketers. The National Taiwan Craft Research Institute (NTCRI) is a renowned organization in Taiwan and its marketing division has been chosen to handle this project and promote the new product. ... ts 3 Rationale of the artistic product 4 Company overview 4 Overview of the new product 5 increase design 5 Relationship between the product and the NTCRI 6 Internal situation 6 Strengths 6 Weaknesses 7 External situation 8 Pest analysis 8 Opportunities 10 Threats 10 epitome of target market 11 Competitor analysis 12 market strategy 13 Marketing objectives, strategies and actions 16 Performance indicators 17 Conclusion 17 References 18 Rationale of the artistic product Taiwan is plentiful in cultural heritage and a new product has been chosen which would be introduced to the market for handicrafts in the country. This product would be marketed through the NTCRI. The product is a drinking cup designed with ideas borrowed from the rich cultural heritage of the country. The original product is a special traditional wine-drinking cup made of woodwind instrument and consisting of one or more cups. The Linnak is very closely associated with the wine drinking culture of the tribe as a part of their sacred ritual. The number of cups in this drinking container (carved out of one single put down of wood) signifies the speciality of the event in which the cup is used. If there is only one cup in the Linnak, it implies that the cup is meant for use by the chief of tribe in the special event. Two-cup or three-cup versions of the Linnak are also used in certain fond events in the tribal society, such as, marriages and festive ceremonies, in which the people that parting the cups of the Linnak to drink rice wine share a deep bonding. In marriages, the husband and the wife sacramental m anduction the drink from the two-cup Linnak are bound by a loving relationship in other social events, people that drink form the same Linnak share warm feelings among one another (Lin, 2007). The design of the Linnak has been make up to be